We are proud to present the new tv commercial that we produced for Calibrate, an American startup that offers a one-year weight loss program focusing on metabolic health.
We chose current Calibrate members for the Campaign filming them flying freely in the air in super slow motion.
Each member’s unique history inspired a specific graphic treatment with illustrations and typography highlighting their feelings which coincided with Calibrate’s successful key elements.
The shooting was done in NYC directed by Tomaso Pessina following the entire production virtually from Milan because of the travel restrictions. The video was exported in various formats to allow publication on all the necessary TV Networks and online.
The final commercial premiered during the 2021 Emmy’s and was an incredible success, far exceeding expectations.
Creative Production Company: Twin Studio
Director: Tomaso Pessina
Executive Producer: Elena Pedrazzini
NY Assistant Director: Marisa Lentoni
NY Line Producer: Veronica Diaferia
Graphic designer: Daniele Desperati
Motion Graphic: Alberto Barone
Dop: Joe Gabriel
Editing: Marcello Saurino
Colorist: Diego La Rosa
Stylist: Jenn Brownstein
Katy Marshall, Chief Marketing Officer
Jayne Whitmer, Executive Creative Director
Dallas Itzen, Creative Director and Writer
Danielle Schostack, Social and Community Manager
Cynthia Cohen, Executive Producer