Calibrate Up – Twin Studio

Calibrate Up

We are proud to present the new tv commercial that we produced for Calibrate, an American startup that offers a one-year weight loss program focusing on metabolic health. 

We chose current Calibrate members for the Campaign filming them flying freely in the air in super slow motion.

Each member’s unique history inspired a specific graphic treatment with illustrations and typography highlighting their feelings which coincided with Calibrate’s successful key elements.

The shooting was done in NYC directed by Tomaso Pessina following the entire production virtually from Milan because of the travel restrictions. The video was exported in various formats to allow publication on all the necessary TV Networks and online.

The final commercial premiered during the 2021 Emmy’s and was an incredible success, far exceeding expectations.

Creative Production Company: Twin Studio

Director: Tomaso Pessina

Executive Producer: Elena Pedrazzini 

NY Assistant Director: Marisa Lentoni

NY Line Producer: Veronica Diaferia

Graphic designer: Daniele Desperati

Motion Graphic: Alberto Barone

Dop: Joe Gabriel

Editing: Marcello Saurino

Colorist: Diego La Rosa

Stylist: Jenn Brownstein

Calibrate team: 

Katy Marshall, Chief  Marketing Officer                                 

Jayne Whitmer, Executive Creative Director                            

Dallas Itzen, Creative Director and Writer                             

Danielle Schostack, Social and Community Manager                            

Cynthia Cohen, Executive Producer                        


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