Yamamay Happy Sunny Girls

We worked on the concept creation and realization of the new campaign Summer Yamamay. “Happy Sunny Girls” is the hashtag we chose to describe the most awaited event of the year – a holiday with your girlfriends! The four girls chosen to star the campaign are athletic, cheerful and carefree, and the location is just wonderful: the Maldive Islands!We directed the main video and created some video pills for Instagram; we followed the art direction of the photo-shooting for the digital editorial plan, as well as for the new print campaign and catalogue. We worked on creative concept, copywriting strategy, art direction and direction, catalogue print production and digital editorial plan.



A.Testoni
Acqua di Parma
AdR Anna dello Russo
African Mission
Agent Provocateur
Albini Group
Assolombarda
Bally
Betty Buois
Bottega Veneta
Brioni
Brooks Brothers
Brooksfield
Bulgari
CC Milano
Calzedonia
Campomaggi
Canepa
Carpisa
Cirsa
Collistar
Compass
Corneliani
Corte dei Gonzaga
Così Com'e
Credem
Desmo
Dior
DoppiaA
Ermenegildo Zegna
Etro
Eurial Italia
Fay
Ferrari
Ferrero
Fondazione Pardis
Fondazione Vedova
Fontana Milano 1915
Fratelli Rossetti
Furla
Gecofin
Geico Taikisha
Generali
Geox
Gianvito Rossi
Giorgio Armani
Grazia
Guess Jeans
Guess by Marciano
Hogan
Iceberg
Indian Rose
Italia Independent
Karla Otto
Krizia
LG
Lasvit
Lexus
Life Circus
Lui jo
Marcolin eyewear
McDonald’s
Milano Unica
Moleskine
Mondadori
Officine Panerai
Oltre
Orciani
Pal Zileri
Paul & Shark
Pedrali
Philipp Plein
Pianoforte Holding
Pinko
Piquadro
Podartis
Publicis
Red Valentino
Rene Caovilla
Rinascente
Roberto Cavalli
Roger Vivier
SDA Bocconi
Salvatore Ferragamo
San Clemente Palace Kempinski
Smi - Sistema Moda ltaliana
Steriltom
Stroili
Studio Zeta
Suzuki
Swarovski
Technogym
Theluxer.com
Thun
Tod’s
Tory Burch
Trans Edit Group
Trussardi
Yamamay
Yoox
Z Zegna