Yamamay Happy Sunny Girls

We worked on the concept creation and realization of the new campaign Summer Yamamay. “Happy Sunny Girls” is the hashtag we chose to describe the most awaited event of the year – a holiday with your girlfriends! The four girls chosen to star the campaign are athletic, cheerful and carefree, and the location is just wonderful: the Maldive Islands!We directed the main video and created some video pills for Instagram; we followed the art direction of the photo-shooting for the digital editorial plan, as well as for the new print campaign and catalogue. We worked on creative concept, copywriting strategy, art direction and direction, catalogue print production and digital editorial plan.