The new ADV campaign that we designed for Orciani was dedicated to the generations that recognize each other in a unique woman model. We talk to mothers and daughters with a concept that conveys elegance and rebellion, conformism and freedom to be what we are. A collage of elements that brings out both worlds. A personal vision to tell rigor and instinct, rigor dictated by the choice of the garments, instinct given by the gestures of the live once’s writing on the ADV and by its message.
For this project, we worked on the creative direction, art direction, selection of the production crew (photographer and stylist), casting and production of the ADV photo shoot, the catalog and videos.