Tod’s

Liu Shishi in "A treasure hunt"

Art Direction Film Direction film production ILLUSTRATION Post Production Social & Digital Content

The enchanting Chinese actress, winner of the Asia Star Award, and a dreamy location are the ingredients of a campaign designed for the Asian market, but with a global diffusion. A romantic story that develops into episodes like a soap opera in a social network format. The operation had a strong impact on Weibo, WeChat and Instagram.


 

 

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