The digital strategy to communicate the new Limited Edition ” I am Naomi Campbell ” is structured in two steps: a teaser phase and a disclosure – launch phase . Planned video pills are broadcasted on Instagram and Facebook before the arrival of the Panther. Waiting for the launch date a video shows the testimonial personality
and the collection mood through mysterious words and resolute claims. The collection is launched and the website changes layout and structure; a dedicated landing page shows the official video by Mario Testino.
CATALOGO COMMERCIALE E LUX
SPECIAL LANDING PAGES