Yamamay

Limited Edition by Naomi Campbell

Advertising Art Direction Graphic & Web Design Integrated Campaign Social & Digital Content

The digital strategy to communicate the new Limited Edition ” I am Naomi Campbell ” is structured in two steps: a teaser phase and a disclosure – launch phase . Planned video pills are broadcasted on Instagram and Facebook before the arrival of the Panther. Waiting for the launch date a video shows the testimonial personality

and the collection mood through mysterious words and resolute claims. The collection is launched and the website changes layout and structure; a dedicated landing page shows the official video by Mario Testino.

 


SPOT TV


 

 


CATALOGO COMMERCIALE E LUX


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 SPECIAL LANDING PAGES


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NEWSLETTER


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SOCIAL STRATEGY


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