Carpisa

With Penélope Cruz

Advertising Art Direction Film Direction Graphic & Web Design Post Production Social & Digital Content Video Production

The integrated communication strategy for the launch of the new Carpisa’s Capsule Collection designed by Penélope and Mónica Cruz includes: an advert filmed in Rome, a pre-home, a dedicated landing page and a Facebook contest. The winner is awarded with a day as a “real star”, as well as the possibility of meeting Penélope Cruz in the occasion of the launch event in the Milan store.


VIDEO



SPECIAL LANDING PAGES


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SOCIAL STRATEGY – #IOEPENELOPE


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NEWSLETTER


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DIGITAL ADVERTISING


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