Yamamay

Basic collection

Advertising Art Direction Film Direction Graphic & Web Design Integrated Campaign Photo & Video Production Post Production Social & Digital Content

An integrated communication strategy for the re-launch of Yamamay Basic. The colour “pink” becomes the dominant colour of the collection “I Am Super”, and the creative concept embraces every communication channel: a woman aware of her super powers, happy to state them. The plan contemplates: a tv advert, a press campaign, a landing page, a catalogue and a social media strategy.

 


SPOT TV


 


ADVERTISING


YAMAMAY_campagna2


CATALOGO


Twin-Studio-per-Yamamay_Collezione-Basic_Mathilde-Gohler_catalogo

Twin-Studio-per-Yamamay_Collezione-Basic_Mathilde-Gohler_catalogo02

Twin-Studio-per-Yamamay_Collezione-Basic_Mathilde-Gohler_catalogo03

 


DIGITAL


Twin Studio per Yamamay_Collezione Basic_Mathilde Gohler_Digital strategy_
Twin Studio per Yamamay_Collezione Basic_Mathilde Gohler_Digital strategy