Podartis

Clinically Tested Footwear

Art Direction Branding Film Direction Graphic & Web Design Integrated Campaign Motion Graphic Social & Digital Content
An integrated communication strategy aimed at repositioning Podartis image:
a brand operating on the market for over 20years specialized in footwear for people with various problems.
The objective is to make the brand usable for a larger, and not only technical, target.  
To achieve this goal the website is totally restyled and Facebook and Linkedin channels are opened. 
The editorial plan is structured in order to be engaging for a larger audience and,
consequently, increase the fanbase. In order to build an emotional bond with the target,
storytelling videos are created and spread out through various medias. 

VIDEO


 


RESTYLING WEB


DIGITAL_PODARTIS_01


SOCIAL & DIGITAL CONTENT


POST_PODARTIS_02