Yamamay

Fit&Slim

Advertising Art Direction Digital Content Film Direction Photo & Video Production Post Production Video Production
To launch the new Fit&Slim collection we develop an integrated communication plan
that includes: a video to be shared on the website and on socials, a press campaign,
p.o.p. materials and an action plan to describe all benefits of the new line on socials.
The shop window displays the double soul of the line through
a graphic that emphasizes the two worlds in a specular way.

VIDEO


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